SASA Commercial

Our commercial for Jakarta-based Milkyway Studio uses stylized 2D animation in a 3D world. About stages of work and behind-the-scenes of the spot creation talk: Art Director Michał Niewiara, CG Supervisor Marek Gajowski and CG Producer Agnieszka Górna.

Creating animation in the anime convention, additionally set in the cyberpunk world, required from us using both the experience and creativity of the team, as well as Platige technological facilities. While working on the project, we used a mocap session that streamlined the previz and layout process, and the resulting material was manually transformed into an animation imitating classic stop motion character movement.

“We solved the character issues by building shaders that are not fully physically correct and more flattened. The faces in particular required careful material development. However, the whole thing was achieved at the compositing stage, where different passages of rendered material are assembled into the final image. The backgrounds were created in the same way. – explains Michał Niewiara – The secret was to give up details which in traditional 2D animation would probably not be painted.  In terms of animation, we used an old trick that has already proved its worth – the movement was designed not to be fully fluid. The idea was to get the most analog feel possible.” – he adds.

One of the main topics discussed with the client was the color scheme of the spot. A cyberpunk city may be associated with a contrasting combination of cold shades broken with red or pink. Michal Niewiara’s task was to find the right colors in such a way that the city would not be too dark. We also created elements such as drones, motorcycles, and a robot to give the spot an appropriate mood.

“We also have the interior of the main character’s room, the interior of the kitchen, the subway station, and the restaurant. We prepared a total of 12 character variants and almost 30 separate elements such as laptops, tablets, phones, robots, goggles, cars, drones, motorcycles. An entire elaborate set of dishes and kitchen tools was also created. We put a lot of work into making sure the result was satisfying for both us and the client.” – comments Marek Gajowski.

The visual momentum of the Sasa project is a rare concept in the advertising reality, which is governed by its own rules. We made sure that the entire world, architecture, characters, gadgets, and vehicles were credibly presented and refined to the smallest detail.

“Project Sasa was a very interesting adventure for us, during which we had a unique chance to prove ourselves in the formula of a cyberpunk anime film. The whole graphic team, led by director Bartek Kik and CG Supervisor Marek Gajowski, showed professionalism and great ambition. Although the bar was set very high, we can already say with full confidence that the result is sensational, and the best proof of that is the client’s satisfaction. We are very happy that we were able to implement such a project”. – concludes Agnieszka Górna.

 

 

Credits

Director

  • Bartłomiej Kik

Director

  • Bartłomiej Kik

Client

  • Sasa

 

Agency

  • Finch Agency

 

Chief Creative Officer

  • Yerry Indrajaya

 

Associate Creative Director

  • Decky Bagus

 

Art Director

  • Hendri Susila

 

Copywriter

  • Fitrianasari

 

Group Account Director

  • Krisnina Hanum

 

Account Director

  • Amalia

 

Senior Account

  • Detri Andjani

 

Producer

  • Yulia SM

 

Storyboard Artist

  • Silvi Lokasurya

 

Production House

  • Milkyway Studio

 

Executive Producer

  • Mulyadi Witono

 

Producer

  • William Chandra

 

Producer

  • Andini Nuansa

 

Project Manager

  • Joanna Wijaya

 

Postproduction Producer

  • Aga Górna, Sylwia Ślusarczyk

 

Postproducer

  • Aga Górna
  • Sylwia Ślusarczyk

 

CG Supervisor

  • Marek Gajowski
  • Paweł Orzechowski

 

Art. Director

  • Michał Niewiara

 

Concepts

  • Michał Niewiara
  • Grzegorz Pędziński
  • Igor Piwowarczyk

 

Motion Design

  • Adrian Tarasek
  • Jacek Ostaszewski

 

Modelling

  • Artur Borkowski
  • Szymon Burzawa
  • Paweł Brudniak
  • Piotr Kujko
  • Paweł Krupa
  • Magda Modzelewska
  • Jan Rudnicki

 

Layout

  • Agnieszka Bala
  • Marek Gajowski
  • Waldemar Nalepa
  • Adrian Adamus Cepa
  • Monika Migdalska
  • Mateusz Brzeźniak

 

Stilomatik

  • Katarzyna Bobel

 

Storyboard

  • Andrzej Wyszyński

 

Rigging

  • Paweł Szczęsny
  • Igor Surin

 

Matte Painting

  • Damian Bajowski
  • Michał Niewiara

 

3D Animation

  • AnimTom.com Production
  • Damian Kłos

 

Simulations

  • Marek Gajowski

 

Rendering

  • Tomasz Dziedzic
  • Mateusz Mączka
  • Andrzej Sykut

 

Compositing

  • Tomasz Januszewicz
  • Maciej Prętki

 

Motion capture

  • Mateusz Mazur
  • Grzegorz Mazur

 

Music

  • Ofel Obaja (Vocal: Anindya Dimas)

 

Audio/Video Technique – DI Support

  • Maciej Żak
  • Kamil Steć
  • Cezary Musiał
More credits +