Kendall Jenner x RESERVED #CiaoKendall Tv spot

Platige Image artists have helped to introduce Kendall Jenner as an ambassador of the Reserved brand by realizing post-production and visual effects for the new #CiaoKendall spot.

A unique look inspired by the 1970s’ aesthetics and a surprising transformation of Kendall Jenner into a mermaid are the defining features of the #CiaoKendall spot.

“The spot was shot traditionally on film, which gave it a cinematic look, but also made it a challenge to merge digital elements with the footage due to the naturally occuring film grain.” (Piotr Ołtarzewski, CG Supervisor).

When creating the mermaid, the director Gordon von Steiner and Platige Image first aimed at full realism, however as the work progressed, the vision shifted to a slightly more magical look. During the shoot, Kendall Jenner had markers attached to her lower body to help VFX specialists track her movement and replace the legs with a tail.

“It’s been a wonderful shoot. Kendall was great to work with. Everyone was amazed with her dancing skills and physical fitness.” (Kamil Dąbkowski, On-set Supervisor)

The short film for the clothing brand Reserved was produced by Warsaw Creatives and directed by Gordon von Steiner, an acclaimed director for the fashion industry.
The post-production and VFX were handled by our artists. The team was lead by Sylwia Ślusarczyk (Producer), Piotr Ołtarzewski (CG Supervisor) and Piotr Sasim (Color Correction).

Credits