Lamborghini Revuelto From Now On


Platige Image, the post-production powerhouse, has realized a visually stunning campaign for the latest offering from the iconic Italian marque. Produced by Karen Film and agencies Beyond the Line and Le Dictateur, directed by the gifted Alessandro Pacciani, and filmed in sunny Spain, the two-minute trailer for the Lamborghini Revuelto has set the automotive world ablaze with its breathtaking digital effects and cutting-edge artistry. Within a few weeks of its release, the clip has already garnered a staggering four million views from captivated internet users across the globe.

When handling high-stakes projects like this, Platige Image is one of the few studios in the game that boasts the experience and TISAX® certification.

With the arrival of Lamborghini’s highly anticipated new model, the Revuelto, the automotive industry is abuzz with excitement. As the first new release from the legendary Italian marque in over a decade, this sleek and powerful supercar is poised to take the reins from the iconic Aventador. But what truly sets the Revuelto apart is its electric propulsion system, a first for Lamborghini. With a jaw-dropping 1015 horsepower and three electric motors in addition to its 6.5-liter V12 gasoline engine, this hybrid machine is a force to be reckoned with. And the response from consumers has been equally as impressive. Orders are already flooding in, ensuring that the Italian factory’s production plan is booked up for the next two years.

Platige Image crafted nearly 130 VFX shots for the Lamborghini Revuelto spot, with dozens of them created entirely from scratch using cutting-edge CGI technology. The result is a stunning two-minute clip that boasts crisp 4K visuals and is sure to leave viewers spellbound.

“We were involved in the project right from the start with the conceptualization phase through  location shoot, and post-production,” said Łukasz Dziedziński, VFX Supervisor at Platige Image.

This latest endeavor is just one of many high-profile projects Platige Image has lent its talents in recent years. From Aston Martin to Ferrari, Jaguar to Abarth, the studio has repeatedly proven that it has what it takes to meet the exacting demands of the automotive industry.

“Working on projects like these requires a level of precision and confidentiality that few other industries can match,” explains VFX producer Wojtek Wesołowski. “We’re dealing with prototype models, meaning everything from blueprints to computer visualizations must be kept under lock and key until the big reveal.”

For the Lamborghini Revuelto spot, nearly 200 talented individuals collaborated to bring the project to fruition, resulting in 130 shots that will take the viewers’ breath away. The production was nothing short of a logistical feat, requiring the creation of a futuristic laboratory and the temporary closure of a city street to capture the perfect moving shots of the vehicle. And with plenty of paparazzi on the prowl, eager for a snap of the latest Italian masterpiece, every precaution was taken to ensure no spoilers leaked out before the big debut.

Alessandro Pacciani, the mastermind behind the breathtaking Lamborghini Revuelto spot, is a true visionary who blends live-action footage with stunning computer-generated imagery and a compelling cinematic narrative. His impressive resume includes commercials for powerhouse brands like BMW, Mercedes, Porsche, Nike, Samsung, and Google, and he has worked on game cinematics like Dark Souls II. With numerous awards, including a prestigious Hollywood Awards nomination, Pacciani ranks among the greats of modern-day commercial filmmaking.

This isn’t the first time Platige Image has collaborated with Pacciani, who previously teamed up with him on commercials for Jaguar and Abarth. And with the Lamborghini Revuelto spot standing as a true testament to their combined talents, there’s no telling what awe-inspiring projects this dynamic duo might tackle next.

“Collaborating with Alessandro is a challenge in itself, as he is a creator who effortlessly weaves together dynamic, cohesive, and visually stunning spots while also possessing expert knowledge of the post-production and digital special effects world,” said Wojtek Wesołowski, producer.

Heading the Platige Image team were Zicz, Executive Producer, Wojtek Wesołowski, a seasoned producer, and Łukasz Dziedziński, a highly skilled VFX supervisor.

Credits

Client

  • Lamborghini

Director

  • Alessandro Pacciani

Client

  • Lamborghini

Director

  • Alessandro Pacciani

Agency

  • Beyond the Line

Creative Directors

  • Alessandro Borgni
  • Federico Pepe

Account

  • Roberta Alberti

Production Company

  • Karen Film

Executive Producer

  • Tommaso Pellicci

Producer

  • Alessandro Naboni

Jr. producer

  • Camilla Sangermani

Director of Photography

  • MacGregor

Production designer

  • Cesar Martinez Edo

Stylist

  • Cristina Urso

Casting Director

  • Esther Cocero

Production service (Spain)

  • Vivi Film

Service line producer

  • Carlos Soms

Service production manager

  • Sergi Hernandez

Editor

  • Marco Battiloro

Cut-Down Editor

  • Filippo Lorenzi

Music

  • Bayt Lahm by Ryan Taubert

Sound Design & Mix

  • Source Sound Inc.

Supervising Sound Design & Mix

  • Charles Deenen

Sound Designer

  • James Evans
  • Dominik Ragančík

Sound Editor

  • Matt Severin
  • Nick Spadlin

Senior Sound Producer

  • Daniel Lepervanche

Platige Image

Executive Producer

  • Zicz

Head of Production

  • Agnieszka Górna

Postproducer

  • Wojciech Wesołowski

Head of CG

  • Marek Gajowski

CG Supervisor

  • Łukasz Dziedziński

Asset Lead

  • Artur Borkowski

Modelling

  • Jan Rudnicki
  • Jacek Wrona
  • Mikołaj Mlonek
  • Ines Coimbra
  • Nastya Tolstik
  • Mateusz Mączka

Rigging

  • Igor Surin
  • Paweł Szczęsny

Matte Painting

  • Michał Matczak

Previz

  • Łukasz Dziedziński
  • Bartek Ruszkiewicz
  • Jacek Ruszkiewicz

Animation/CG

  • Levent Ulas
  • Łukasz Dziedziński

Tracking

  • Vaclav Kostun

Rotoscopy

  • Aman Dua

Simulations

  • Lehel Karsa
  • Ismael Martin
  • Marek Szawdyn

Rendering

  • Jakub Włodarczyk
  • Zbigniew Tęcza
  • Milo Massacci
  • Klaudia Wnukiewicz
  • Antoni Zakrzewski
  • Gal Ravid-Tal
  • Jeton Dajakaj

Compositing

  • Maciej Prętki
  • Sebastian Faliński
  • Jakub Wróbel
  • Tomasz Januszewicz
  • Jacek Ostaszewski
  • Mariia Kuznietsova
  • Roman Pron
  • Gal Ravid-Tal
  • Tomasz Gołebiowski
  • Szymon Jaskuła

Online

  • Mariusz Seliga

Motion design

  • Leo Romanski

On-set Supervisor

  • Piotr Borowski

DI

  • Piotr Dutkiewicz

Audio/Video Technique – DI Support

  • Maciej Żak
  • Cezary Musiał
  • Kamil Steć
More credits +