“Crucial Decisions” is an ad for PKO Bank Polski, produced in cooperation with Dobro and Agencja Warszawa, directed by Tomek Bagiński. Kaśka Dubińska was the producer and Marek Gajowski – CG Supervisor.
Ad’s plot concentrates on decisions; that each, even the smallest one, may be significant and shape our lives. A boy wishing te become an astronaut revisits his family members’ decisions. Scenes also refer to Polish traditions – e.g. there’s a portrait of a romantic poet or a girl fencing with a sabre at Arkadia, Łowicz County. Michał Kuczmierowski, PKO’s Director of Marketing says:
We are showing strong bonds between our bank and Poland; that it was present during every key event in the country
Music for the ad was written by Marcin Pawłowski, known as Pawbeats.
Credits
Director:
- Tomasz Bagiński
DOP:
- Marek Sanak
2unit Director:
- Tomek Suwalski
Director:
- Tomasz Bagiński
DOP:
- Marek Sanak
2unit Director:
- Tomek Suwalski
Client:
- PKO BANK POLSKI
Creative team:
- LESZEK ZINIEWICZ
- ŁUKASZ WITKIEWICZ
Art Director:
- LESZEK ZINIEWICZ
Copywriter:
- ŁUKASZ WITKIEWICZ
Client Service:
- AGNIESZKA ZUBRZYCKA
Account Executive:
- BARTOSZ DRZEWIECKI
Producer:
- PAWEŁ SZMAUS
Production House:
- DOBRO
Producer:
- Sławek Jurasz
Set Designer:
- JEREMI BRODNICKI
Costume Designer:
- MARIA GÓRSKA
UPM:
- ANDRZEJ KAZIMIERCZAK
PLATIGE IMAGE
Postproduction Producer:
- Kaśka Dubińska
Art Director:
- Tomek Suwalski
Editing :
- Wojtek Włodarski
Grading:
- Piotr Sasim
Online:
- Mariusz Seliga
CG Supervisor:
- Marek Gajowski
Concepts:
- Damian Bajowski
Modelling and Shading:
- Szymon Burzawa,
- Kuba Przybolewski
Rigging:
- Nathan de Pascale
Textures:
- Szymon Burzawa
- Kuba Przybolewski
Matte Painting:
- Maciej Biniek
- Damian Bajkowski
Previz:
- Katarzyna Olszewska
3D Animation:
- Olga Szablewicz-Pisuk
- Bartek Jerczyński
Tracking:
- Szymon Słowikowski
Lighting and Rendering:
- Kuba Przybolewski
- Szymon Burzawa
- Bartek Kmita
Compositing:
- Szymon Słowikowski
- Dmytro Kolisnyk
- Jakub Petruk
- Rafał Sadowy
- Mariusz Seliga
- Marek Gajowski
- Bartek Kmita
On-set Supervisor:
- Marek Gajowski
Sound Producer:
- Kamila Kwasowska-Wolińska
Sound FX:
- Wojciech Chołaściński
Music composer:
- PAWBEATS Marcin Pawłowski
CTO:
- Tomasz Kruszona
Lead Pipeline TD:
- Jarosław Zawiśliński
Pipeline TD:
- Łukasz Dąbała
- Witold Duraj
- Adrian Krupa
- Tomasz Kurga
- Maksim Kuzubov
- Sergii Nazarenko
Lead Render Wrangler:
- Rafał Wójcikowski
Render Wranglers:
- Kamil Boryczko
- Łukasz Derda
- Marcin Jóźwiak
Head of IT :
- Piotr Getka
IT:
- Jakub Dąbrowski
- Krzysztof Konig
- Marcin Maciejewski
- Łukasz Olewniczak
