“Crucial Decisions” is an ad for PKO Bank Polski, produced in cooperation with Dobro and Agencja Warszawa, directed by Tomek Bagiński. Kaśka Dubińska was the producer and Marek Gajowski – CG Supervisor.
Ad’s plot concentrates on decisions; that each, even the smallest one, may be significant and shape our lives. A boy wishing te become an astronaut revisits his family members’ decisions. Scenes also refer to Polish traditions – e.g. there’s a portrait of a romantic poet or a girl fencing with a sabre at Arkadia, Łowicz County. Michał Kuczmierowski, PKO’s Director of Marketing says:
We are showing strong bonds between our bank and Poland; that it was present during every key event in the country
Music for the ad was written by Marcin Pawłowski, known as Pawbeats.