Samsung Galaxy Z Flip4
3D DOOHSee project
“Crucial Decisions” is an ad for PKO Bank Polski, produced in cooperation with Dobro and Agencja Warszawa, directed by Tomek Bagiński. Kaśka Dubińska was the producer and Marek Gajowski – CG Supervisor.
Ad’s plot concentrates on decisions; that each, even the smallest one, may be significant and shape our lives. A boy wishing te become an astronaut revisits his family members’ decisions. Scenes also refer to Polish traditions – e.g. there’s a portrait of a romantic poet or a girl fencing with a sabre at Arkadia, Łowicz County. Michał Kuczmierowski, PKO’s Director of Marketing says:
We are showing strong bonds between our bank and Poland; that it was present during every key event in the country
Music for the ad was written by Marcin Pawłowski, known as Pawbeats.