AXE G.O.A.T. Mall

Check out this stunning AXE commercial that our Platige Team had the opportunity to work on.
Such a colorful array of visuals and dazzling effects in an ad directed by Mike Diva, with rapper Lil Baby and his music. Congrats to our Commercial Team; you did a fantastic job bringing this epic kaleidoscope of colors to life!
“In this commercial, we have everything: motion design, 3D and 2D character animation, many abstract forms, and photorealistic elements. What is unique about this project is a great deal of open-mindedness of the director and the client to our creative solutions.” – Sonia Marcinkowska, Producer.

Credits

Client

  • Unilever

Brand

  • AXE

Postproduction Company

  • Platige Image

Client

  • Unilever

Brand

  • AXE

Postproduction Company

  • Platige Image

Director

  • Mike Diva

DOP

  • Aaron Grasso

Vice President, Global Dove Brand

  • Augusto Garzon

Global Brand Director, AXE

  • Caroline Gregory

Senior Brand Manager, AXE Brand Engagement

  • Daniela Curiel

Global ABM, AXE

  • Matthew Yocum

Sr. Regional Advertising Producer

  • Attilio Gianfrancesco
  • Arlene Fernandez
  • Lorraine Warner

Agency

  • The Martin Agency

Executive Creative Director

  • Ashley Marshall

Creative Director

  • Mik Manulik

Associate Creative Director

  • Garrick Sheldon
  • Rahim Masunu

Art Director

  • Emily Delius

Copywriter

  • Dallin Slavens

Producer

  • Jacob Munson

Managing Director, Head of Integrated Production

  • Brett Alexander

Group Account Director

  • Gillian Merrill

Account Director

  • Pete Norquist

Account Supervisor

  • Becki Smith

Project Manager

  • Natalie Meyers

Financial Affairs Manager

  • Missy Walker

Associate Director, Business Affairs

  • Gloria Gutierrez-Anderson

Global Business Director, IPG

  • Federico Duberti

Global Planning Director, IPG

  • Gerard Crichlow

Production House

  • Lord Danger

Executive Producer

  • Josh Shadid

Executive Producer / Line Producer

  • Taylor Vandegrift

Head of Production

  • Eric Badros

Editor

  • Lawrence Young

Assitant Editor

  • Kyle Moriarty

Executive Producer

  • Maura Woodward

Head of Production

  • Anne Lai
  • Luiza Naritomi

Producer

  • John Dillon

Audio

  • Lime Sound

Sound design and mix

  • Ben Tomastik

Audio Assistant

  • Kris Huayta

Executive Producer

  • Susie Boyajan

Music Agency

  • Big Sync Music

Music Supervisor

  • Alex Menck

Platige Image

Executive Producer

  • Aurelien Simon

Creative Director

  • Jason O. Monroe

Head of CG

  • Marek Gajowski

Art/VFX Supervisor

  • Bartosz Krasicki

Art Director

  • Eugene Gauran

Head of Production

  • Aga Górna

Postproducer

  • Sonia Marcinkowska

Production coordinator

  • Ewelina Mazur
  • Karol Korwek
  • Paulina Sadownik

Grading

  • Piotr Sasim

Online

  • Piotr Popielawski
  • Mariusz Seliga
  • Justin Keil

Concepts

  • Agnieszka Nieroda
  • Artur Górczyński

Modelling

  • Mikołaj Mlonek
  • Szymon Burzawa
  • Ines Coimbra

Character modeling

  • Magdalena Modzelewska

Rigging

  • Paweł Szczęsny
  • Igor Surin

Matte Painting

  • Adrian Tarasek

Motion Design

  • Marcin Struniawski

3D Animation

  • Tomasz Grenda
  • Damian Kłos
  • Marcin Struniawski
  • Troy Brasness

Rendering

  • Jakub Włodarczyk
  • Tomasz Dziedzic

Compositing Lead

  • Maciej Prętki

Compositing

  • Jakub Wróbel
  • Sebastian Faliński
  • Mariia Kuznietsova
  • Tomasz Gołębiowski
  • Jacek Ostaszewski
  • Marcin Struniawski

On-set Supervisor

  • Gawain Liddiard
  • Jason O. Monroe

DI

  • Piotr Dutkiewicz

Audio/Video Technique – DI Support

  • Maciej Żak
  • Kamil Steć
  • Cezary Musiał
More credits +