Audi Cup 2017

Every two years one of the leading German football clubs FC Bayern München hosts a prestigious tournament Audi Cup. This season our team joined the group of partners involved – we were responsible for creation and production of the pre-match ceremonies.

Over 200 volunteers and a group of professional dancers took part in four 4-minute shows that kicked off the high-profile matches. The choreography was divided into two parts – the first one was inspired by Audi’s corporate tagline “Vorsprung durch Technik” (meaning “Progress through Technology”). The second was a tribute to the participating clubs. The stadium audience reacted enthusiastically, especially when enormous club jerseys were introduced to the pitch. The four rings of the Audi logo were placed in the center to maximize brand visibility. To enrich the show, highlight the teams and the sponsoring brand we have also designed LED animations.