-developing creative concepts based on the client’s objectives, target audience and the key qualities of the product,

-preparing complete pitch decks that define the central idea, narrative or communication structure, visual language, tone, references and proposed way of presenting the product,

-developing or directing the creation of moodboards, style frames, keyframes, design explorations and other original materials needed to communicate the proposed direction,

-presenting creative proposals to clients, explaining the reasoning behind them and responding to questions and feedback during pitch meetings,

-working with the Producer, Director and CG Supervisor to ensure that the proposed direction remains achievable within the agreed scope, schedule and budget,

-leading creative reviews throughout production, from storyboard, previs and visual development through look development, animation, lighting and compositing,

-providing teams with clear, actionable feedback and making creative decisions when the work moves away from the agreed direction