Pracuj.pl – i będzie bobrze! W środowisku pracuj.pl

We are pleased to announce the release of our latest commercial for Pracuj.pl. This new edition of the “W środowisku pracuj.pl” campaign, developed in collaboration with the 2012 Agency, immerses viewers in the captivating realm of digitally generated animals, each representing the diverse personalities and experiences of our employees. Our fully CGI advertisement introduces the animated character Bartosz the Beaver.

“Character animation in this project is one of the key storytelling elements, alongside lighting and the creation of both models and environments. All of the animated characters are personified furry animals, which required the hard work of many talented artists. The animation rig, grooming, beautifully crafted clothing, and fabric simulations were challenging processes but incredibly rewarding,” emphasizes Maciej Szewczenko, Creative Art/CG Supervisor.

“Managing the simultaneous collaboration of dozens of artists is not only a creative challenge but also a logistical one,” says Senior Producer Kaśka Kopczyńska. She adds, “Animation production demands intense focus and process optimization. In the studio, specialists work alongside the creators at every stage, streamlining the pipeline and making the project run much more smoothly.”

We invite you to accompany him on his journey to secure an ideal position on the recruiting platform and explore the extraordinary animated universe brought to life by the talented team at Platige, with sound design expertly crafted by Soundly by Platige.

Credits