WARKA STRONG BURZA

The latest ad for Warka Strong (Żywiec Group) takes place on Planet Warka and focuses on the superhero brewer. The 30-second-long ad features the formula for the advertised beer, brewed from a mixture of two types of malts: Pilsen and roasted. Comical and lighthearted, the ad is something of an homage to disaster films and thrillers.

GALERIA

The weather at the shoot in South Africa was splendid, so in order to develop the required mood and atmosphere, we generated a stormy sky with simulated lightning strikes, cloud banks, and tornados. We created dozens of tornado models with different shapes and sizes in the process of establishing their final appearance and the dynamic of their movement. The windswept barley fields were created using a helicopter simulating powerful gusts of wind racing through the fields and raising malts that were subsequently roasted.

Another interesting element was the insertion of human characters into a mockup of an old brewery reproduced in a 1:10 scale. The effect was achieved through the use of motion control which allowed us to precisely reconstruct the movements of the actors and plan precise camera movements in order to ensure full consistency between the originals and doubles. This allowed us to work at maximum effectiveness on the set. In post-production, we added minute details and elements to the mock-up in order to boost its verisimilitude, such as scratches and marks on the beer tanks and signs of wear on the flooring.

Napisy końcowe

Client:

  • Grupa Zywiec

Agency:

  • Havas Warsaw

Production House:

  • Papaya Films

 

Client:

  • Grupa Zywiec

Agency:

  • Havas Warsaw

Production House:

  • Papaya Films

 

Director:

  • Marcin Filipek

Creative Director:

  • Marcin Mroczek

DOP:

  • Michal Dabal

Editor:

  • Mateusz Rybka

 

PLATIGE IMAGE

     

    Postproducer:

    • Paulina Machalica

    VFX Supervisor:

    • Cezary Albinski

    Lead Compositing Artist:

    • Rafal Sadowy

    Online:

    • Piotr Popielawski

    Grade:

    • Piotr Sasim

     

    Matte painter:

    • Lukasz Nowicki

     

    CG Artists:

    • Miguel Antonio Fonseca
    • Pawe Lorenc
    • Magdalena Modzelewska
    • Piotr Ruszkiewicz

     

    Layout:

    • Lukasz Biernat

    Animation:

    • Szymon Wolski

     

    Rotoscope Artists:

    • Vesna Ostjic
    • Pawel Szczesny
    • AB VFX Studios

     

    Simulation Artists:

    • Dominik Dziubalski
    • Michal Firek
    • Michal Gradziel

     

    Rendering Artists:

    • Marcin Wasko
    • Zbigniew Tecza

     

    Compositing Artists:

    • Michal Beres
    • Lukasz Grzelak
    • Tomek Januszewicz

     

    Data Wrangler:

    • Michal Wlasiuk
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