ANIMATED GUIDE TO POLISH SUCCESS
Creating an interesting visualization of a topic as bland as the economy proved to be quite a challenge. It became clear that an “outside of the box” solution was crucial. Director Rafał Wojtunik opted for a simple aesthetic that likened the imagery to the illustrations found in children’s books, and in fact used children’s encyclopedias, with their abundant pictures, as his main source of inspiration.

The project required a simple and elegant character design that could be quickly reused and modified. The form of the characters was ultimately inspired by a popular type of vinyl toy.