ŻYWIEC NEW BOTTLE
A 3D mapping projection displayed simultaneously on three walls of a building, illustrating the concept behind the new Żywiec packaging. The premiere unveiling of the new Żywiec bottle tied into the history of the brewery, the brand, and the beer brewing process. Jakub Jabłoński created the concept and directed the animated video that brought the walls of Warsaw’s Ujazdów Castle courtyard to life.